Commercial rents have fallen in recent years, allowing businessmen to find a more suitable location to gain visibility and thereby increase their customers. A bad location can make the best business fail. And vice versa, a good one can bring people to almost any company.
The best location always depends on the type of activity. Commercial rental prices have declined in recent years due to the closure of many businesses. Some have even dropped by half, so it may be a good opportunity for you to pack and find the best location for your business, for example, you can shift to an IT office space in Gurgaon.
What do I do?
The best space for a company will depend, first of all, on the activity it carries out. Those purely industrial are located in the industrial estates, a place that is also usually chosen for those companies that need a warehouse and central offices, but have several centers located in the interior of the cities.
Where is my audience?
The business must be located where your customers are or spend most of the time. Those who sell products or direct services, such as a hairdresser, have to look for premises at street level in areas with residents with age and purchasing power according to their services. For example, a luxury shoe store should not be in a popular neighborhood.
Within that zone, it is important to study the exact location. Normally, those at the intersections of two streets are more interesting because they have more visibility, something that also happens if you are next to a crosswalk, a bus stop or a subway.
On the contrary, very wide streets with boulevards in the middle or roundabouts are not a good idea, as it is difficult to see the establishment from the opposite sidewalk.
Conversely, businesses that do not have such a direct relationship with their public do not need to be on the street. For example, dental clinics or accounting consultancies are usually high.
In these cases, it is recommended that they choose the first floor, so that the advertisements with their services and their telephone number are seen well from the street.
What about the competition?
It is not always negative to be surrounded by other companies in the same sector. For example, fashion or accessories stores need similar ones in the same area, since shoppers prefer to go to areas where they have a lot of supply. For this reason, large stores or shopping streets are perfect for them.
However, there are businesses where the competition does not suit them. This is the case of veterinary clinics, whose offer is practically the same in all of them. Here a newly created neighborhood is a good choice to open a center and thus position itself before other competitors arrive.
Is it adapted for what my business needs?
It is also essential to take into account how it is conditioned. The owners of fully furnished office spaces in Gurgaon do not include this section in the rent, and that is a cost, often important. We must not forget that the premises that we want to rent have the appropriate permits for the activity that we are going to carry out, for example, it is necessary to have an approved smoke outlet in the case of a bar or restaurant.