3 Trends in Real Estate Marketing That Need to Change

Do you want to be perceived differently by others? Start by being responsible for your communication!

1: “A” as a text ad

There is no doubt that the real estate agent needs to become more creative when it comes to creating a property sale ad. The tendency is to copy/paste the announcement of a similar property, dictate on the fly (perhaps by telephone) an approximate text or delegate the work to the secretary without having the slightest idea of ​​the actual situation.

Poor time management can lead to a superficial evaluation of aspects that will make you perceive negatively by your customers.

This is how terms like “spacious” or “bright” crowd the texts of thousands of ads all the same, without any personality. And what about the embarrassing “real deal” or “hurry up, last available unit” in a sales announcement on the market for months? Can we still talk about credibility?

2: Select important information, only that!

If the printed paper and the related publishing costs have transformed the pre-web-era real estate agents in Gurgaon into a summary black belt, with texts of 12-15 words, worthy of a first-generation tweet (before the advent of 280 characters), digital has widened the boundaries to thousands of characters.

After so much textual austerity, here come dense paragraphs, walls of text, which challenge the average attention span of 8 seconds of the people. If you want to improve the effectiveness of your ads, here are 3 tips for applying immediately:

real estate agents in Gurgaon

Use a bulleted list to highlight the strengths of the property. Recreate situations of common life that help the person to imagine themselves there and arrange them in order, on a couple of lines of text each, in an odd list (3-5-7). This helps the buyer to “compartmentalize” the information and to understand if they are in line with his research;

Don’t hide the less attractive features. If the building overlooks a noisy street, you could still get lots of contacts, but the risk of wasting time on unnecessary visits is very high. Of course, the critical aspects should not be highlighted, but presented in a neutral way, to ensure that the customer perceives information transparency;

If you’re aiming for millennial customers, pay attention to the language. The new generations adopt a slang made of terms that for the “older” are unusual. Precisely for this reason, writing to appear forcedly similar, is likely to make you scam. The new generations seek authenticity, don’t deny your professionalism to look cool!

3: Not only text but also images!

There are many virtuous cases, where the real estate agents in India focuses on images to communicate well with future customers. It is also true, however, that websites and ad portals are still full of disqualifying images. Untidy rooms, the reflection of the agent taking the photo in the mirror, grainy and crooked photos, and backlit shots won’t help you make a good first impression.

real estate agents in India

If the ad text is important, the photo is even more so. Whatever property you are dealing with, it certainly has a value of tens, hundreds of thousands of dollars: these deserve something more than a photo taken with your smartphone.

10 Important Questions About Rented Properties in Delhi ?

Before renting a property, whether, for private or professional use, some doubts arise in the tenant that must be clarified to maintain a good relationship between the parties during the term of the contract.

1- How and where is the monthly rental of the property paid?

In the rented property in Delhicontract, the landlord and the tenant must establish the place and way to pay the amount of rent, being more convenient to manage the real estate itself to avoid any inconvenience

2- When is the guarantee deposit refunded?

The guarantee deposit serves to cover the possible damages that the property or the objects inventoried in the contract may suffer during the rental period, as well as the invoices for services that arrive after the delivery of the dwelling. For these reasons, this deposit is made before receiving the property and is returned after delivering property.

3- What is the amount of the guarantee deposit?

A clause indicating the value of the deposit must be established in the rental contract, which can be up to the amount of one month’s rent multiplied by each contract year. Also, the conditions for their return must be layered in the same document.

4- Is it possible to rescind the rental agreement?

Yes, the tenant can rescind the contract after the first six months of rent. Although the system of laws does not define a minimum notice period, it is advisable to agree on one to give notice of the early termination of the same. It must be taken into account that if the rescission occurs within the first year, the tenant must pay the equivalent of a month and a half of rent, while if it is done within the second year, the compensation will be reduced to one month’s rent.

5- Who to turn to if there are inconveniences with housing?

Depending on the conditions of the contract you can resort to the real estate agents in Delhi that manages the rent for help and concerns or with the same owner if necessary or possible.

6- What happens if the rent is not paid on time?

In general, the contract determines a range of days within which the rent must be paid and where a penalty for delay is agreed.

7- Who handles the procedures with the service companies?

Procedures involving service companies, whether to contract, unsubscribe or change the ownership of them, must be done by the same tenant before and after the move.

8- Are guarantees needed to rent a property?

Generally, the owners require the future tenant a guarantee, such as a property with the corresponding papers or a guarantor, to prove solvency and good faith.

9- Can the contract be renewed?

Yes, in most cases the contracts can be renewed. However, this depends on the availability of the property and the owner’s wishes regarding its use. Also, it is advisable to define a term in the contract to notify the intention to renew the lease.

10- To who the keys delivered at the end of the deal are?

Once the contractual relationship between landlord and tenant has been completed, the tenant must immediately deliver the property and its keys to the real estate agency that manages the rent or to the same owner, as previously agreed.

How has the Role of the Real Estate Agent Changed in Recent Years?

How has the role of the real estate agent changed in recent years? What kind of professional figure has become?

The word “professional” nowadays is very close and close to the word “entrepreneur,” even if they are two different concepts. “Doing business” means managing an organized economic activity to produce and exchange goods and services on the market. But a professional is concerned with doing business for every project he is following because he has to coordinate people, resources, and skills to achieve a specific goal.

If we see it this way, the real estate agents in Gurgaon nowadays can no longer do his buying and selling activities by mediating between the seller and the buyer, but he must do much more: he must become a real consultant.

We have discussed it many times in the previous articles; an agent obligation put the customer with whom he interfaces first, without considering it a pure source of income. The user is no longer a passive figure that readily relies on a person or a company, but instead, it is an extremely active figure, able to contribute with his conscious choices to the growth or otherwise of an activity.

When we decide to open our real estate agency, we have to put ourselves on the market with the aim of actively involving our end customer, trying not to cheat or even provide wrong information to those who are looking for a new home or a new apartment, or who are looking to rent a property.

The Internet has revolutionized the way of approaching the purchase of the customer, and the absurd thing is that only 10% of real estate agents use the potential of the web well.

The trust today is gained by working together with the end customer, involving employees of my activities and contributing their expertise to the constant care of existing customers.

The passion, the training, the expertise and the ‘ enthusiasm must go together best to be a perfect real estate agent. It is not enough to have a paper certificate to be considered credible, because televisions, newspapers, magazines, and web confirm us every day that what is written can be false, and only what we know can be truthful.

So to the question “how has the real estate agents in India changed over the last few years?” We can easily answer that today the agent needs to work on himself and on his own interpersonal skills , trying to put the customer first and second place his skills.

Being in a prominent position in your industry is one of the most significant competitive advantages that can exist. We have to understand how to do it, but we have already talked about this in some previous articles, related to the world of online marketing, first and foremost.

Secondly, networking and collaborating with other professionals in the sector is the second essential element in obtaining a considerable advantage regarding development and professional growth.

Factors to Consider When Buying Property in Gurgaon

It is perhaps safe to say that the real estate market in the national capital region is not limited to Delhi anymore. As a matter of fact, buying of new property in the capital has reached its saturation point owing to a several factors, most importantly due to the compact settlements that have mushroomed in recent years. As a result, Gurgaon, the bustling IT hub of NCR has attracted residential property investment in huge numbers. However, the feasibility of this property investment must not cloud the few important factors that need to be taken into account.

  • First and foremost, it becomes absolutely important to extract all the details of the ready-to-move-flats and land for sale in Gurgaon. Due to the huge potential of the NCR real estate market becoming a money spinner, few unscrupulous real estate agents in Gurgaon have been duping the investors. Therefore, one must start with knowing the status of the residential project that they wish to buy. If possible, they must also procure a list of banks that have given financial backing to these projects.
  • Next thing to look at will be the location of the apartments for sale in Gurgaon. As mentioned earlier, Gurgaon has numerous housing and commercial buildings on the offering but at the same time, there is also a beeline of buyers who want to buy strategically placed properties. Therefore, individual as well as the needs of family must be considered while purchasing real estate property. The buyers who plan on living with children and family should prioritize the basic amenities meant for students such as schools and amusement parks for recreation.

What kind of assistance would you get from real estate agents?

The task of closing in the property deals of massive scale cannot be done by two individual parties alone. Since there is a lot of paper trail and market research involved, the involvement of property dealers in Gurgaon becomes more of a necessity if not an obligation. One of the biggest advantages to seek the assistance of property dealers in Gurgaon is their reach with the financial institutions like a bank which can help the prospective buyer in procuring housing loan or mortgaging their old property to buy new ones. The real estate agents in Gurgaon are always open to the strategic consultation so the buyers get the right choice at a fair price.

Much as the property market continues to thrive on newer buyers, there is also a sizable base of sellers who wish to get their property evaluated. And once again, the real estate agents of Gurgaon and the NCR at large come into play. Due to the large base of buyers, these agents can fetch the sellers the price they have been willing to buy at.

In such testing times for both buyers and sellers, Jainoncor has taken on itself to bring these two components on the same page to crack a property deal not just in India but in abroad as well.

Common Renovation Mistakes that Decrease Your Property Value

At a time when the ambition to own property runs high in the young and restless urban youth population, a tremendous rise in numbers purchase of apartments for sale in India. The aspirational shift has also made sure that the property dealers in India rake in as much moolah as possible.

Much as the buying numbers have increased, the market for reselling old houses is on the higher side as well. But there are some pitfalls for the sellers due to some of the renovation mistakes that they have been committing inadvertently. The result; drastic fall in the value of your otherwise valued property. So, what are the common renovation mistakes, let’s find more

  1. Personalization of your property- It’s not a bad idea to have a house that defines your preferences but the same personalization can backfire if you go over the top. Some of the common indoor personalization a person gets tempted to do are color, carpeting, flooring etc. The result; depreciation in the value of your house that is located at a location that is strategically booming.
  2. Wallpaper covers- As good as they are for being a makeshift method of decorating walls, it could also turn away a lot of potential buyers for being cumbersome to remove. Metal covers, wood veneers, and wallpapers may not have many takers who want to have the apartment for sale in Gurgaon in a pristine state. Besides, there is an additional cost involved to get rid of these wall decorations. Hence, you might as well like to keep the décor of your house simplistic to attract more potential buyers.
  3. Built-in electronics- It’s never a bad idea to have a property in your possession that is equipped with electronics for home entertainment. But here’s the flip side to it, it could make your property look cluttered and less spacious than what it is. Again, there is a lot of installation and dismantling task that the potential buyer may find to be a waste of both time and money. Therefore, try and stay away from high-end electronics for your apartment for sale in Noida.
  4. Combining two bedrooms to one- A common phenomenon among many young owners of the apartment for sale in delhi, if you end up combining two bedrooms into one in the quest for “some extra space”, you may be losing out on buyers who plan to move in with their families. It is given that the families would like to have separate rooms for children. Therefore, there is no point in reducing the value of your property for a poor decision that could be avoided in the first place.

5. DIY renovations- A flavor of quite a lot of recent seasons, the majority of the DIY renovations come from the owners of the house and not the professionals adept in this art. What you get is a rather clumsy designing that would discourage your buyers even to have a look at it. It’s highly advised you use minimal of the DIY ideas to keep the value of your property at a break even if not higher.

Short Term and Long Term Rental Properties

Renting property is a form of investment and requires you to choose which type of lease you want to resort to.

There are several factors to evaluate, to understand whether it is convenient to rent real estate in the short or long term. Often, this decision seems almost obvious, achieving the very nature of the property and the objectives pursued. However, both lease formulas have a number of advantages and disadvantages.

Do you need help deciding whether to rented properties in the short or long term? You are in the right place. We will take care to outline the pros and cons of both options.


First of all, let us familiarize ourselves with the definition of “short-term rent”.

Short-term rent- in the common language, tourist rent or “holiday homes” – is the lease for delimited periods of a furnished property. At the owner’s discretion, as well as by location and a number of other factors, this type of property is usually rented on a weekly or daily basis.

Many vacation home owners rent their property for most of the year, in all periods when they do not use it themselves.During the last decades, holiday homes have become a popular alternative to hotels.


Long-term rent – unlike short-term lease – typically refers to properties that are rented for a month or more. Typically, renters pay the owner on a monthly basis, paying extra charges such as utilities.


  1. Guaranteed income

One of the main advantages of renting long-term properties is the security of a monthly income that you can count on. Which can be a relief to those who have owned the building recently and are burdened by many expenses. In addition, long-term tenants are generally responsible for paying regular bills for electricity, gas, water and often the Internet.

  1. Stability

Long-term rent implies minor concerns related to the administration of the property (bureaucratic procedures, key delivery, marketing, etc.). Once the tenant signs the lease, it is known (with relative safety) the duration of his stay. The only need to worry about is the search for a new tenant for when the house returns free.

  1. No need to furnish

Some (though not all) long-term guests bring their own furniture. This can make the decision easier if you are thinking about renting your unfurnished property. With long-term rent, not only will you receive a guaranteed monthly payment, but you will not have to buy new furniture for your home.


  1. Deposit

If you are worried about the details of the rent, such as insurance, lease or deposit, you do not need to panic. For long-term rentals, it is normally possible to request a substantial deposit, which will then be returned to the tenant at the end of the rental period, unless damage has been caused to the property. These cash deposits can give the owner an extra reason to feel comfortable when it comes to renting real estate.

How to Sell Houses Quickly Online, New and Used

Although the times of the crisis were behind, there are still many customers who want to sell their house quickly. Our role as real estate agents is to put as much effort as possible in the task, because why fool ourselves! How to sell houses quickly over the internet is not only to achieve our goal, it is also to help clients to go through this process as lightly as possible.

How to sell houses fast online?

It is common to hear that those who belong to the digital sector are lucky enough to be able to do everything quickly.The instantaneousness of email communication makes us think that things are simpler when it comes to the internet.

The reality is that things are not so easy. Selling online can reduce costs considerably concerning a local furniture and classic actions such as television spots or radio spots.

But having a real estate website that generates sales is not so simple. Even a large volume of web traffic cannot guarantee many customers because hitting the ideal customer and getting conversions (objectives set in the marketing strategy) is an achievement that depends on many issues.

Does this mean that without a real estate website with a large volume of traffic it is not possible to sell homes over the internet?

Do not! Although it is always advisable to have a website as a base of operations that attracts traffic and potential customers, it is possible to sell houses in different portals that we will analyze in this article.

Where to sell houses online

The internet has facilitated the connection between buyers and sellers, which has been a good bite to the work of real estate professionals.

However, there are still many vendors who do not want to devote several months of their lives to receiving calls, fixing the house every time there is a scheduled visit and having to ask for a free day when they concentrate more than two in one afternoon.

That’s where real estate agents in Noida are still valuable and necessary and where they can take advantage of how to sell homes online.

The steps to follow are:

  • Receive the contact of the owner who wishes to entrust us with his property.
  • Perform the mandatory assessment.
  • Agree with the owner of the property to set a market price.
  • Sign the exclusivity contract if that is how the real estate agent in charge of the sale works.
  • Design the real estate marketing plan for the property.
  • Prepare the material to announce the property, such as photos, features, energy certificate, plans, etc.
  • Advertise the property in the leading real estate portals and on the real estate website.
  • Manage appointments and make visits to the property.
  • Negotiate with the interested parties until reaching a final agreement.
  • Pay attention to the buyer.

It is clear that there are many and very diverse tasks that must be done by the property dealers in Noida and that only a small part of them is benefited by the possibility of selling houses online.

Even so, being clear about where and how to sell houses through this means is one of the most important tasks of the entire process.

The real estate portals, the same real estate website of the company, social networks for real estate and email real estate marketing are some of the tools that real estate agents can use in this task.

In Which Cases do You Need a Real Estate Agent?

In the article, we help to understand when it is better to resort to the help of a real estate agent, so as not to lose money and time.

Some real estate transactions cannot be carried out without a real estate agents in India because of their complexity. If you take this deal on your own, the probability of a catastrophe is great: loss of money, a nervous breakdown, a failed sale or all together and immediately. In the article, we talk in detail about such cases and explain what exactly the difficulties are.

When settling down

Resettlement is the process when the owners of all the rooms in the communal apartment sell them to the same buyer in order to acquire their separate housing. In fact, this is an extensive network of deals with counter purchase: the owners sell the rooms, and the proceeds are spent on the purchase of another real estate. You simultaneously sell your own and buy another.

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Costs Involved in the Property Rental Process

Renting implies a lower economic effort than buying a home, but it also requires a certain amount of savings to cover the initial expenses, which can be several thousand bucks. In this new delivery of our guide on the rent, we tell you what the payment is that a new tenant has to assume after signing the lease. It includes the amount of the deposit and the first monthly payment until the move, through the tax payment.

Living for rent brings more flexibility than buying and requires less initial effort, but an individual sacrifice. The expenses that will have to be faced to rent a floor will depend on each specific case based on if the owner requires us to guarantee, extra guarantees or the payment of some insurance. The most common are:

1. The first monthly payment: The initial payment to be incurred after signing the contract is the payment of the first monthly payment, being the first expense to have.

2. The guarantee: Its objective is to cover the damages that the rented property in Noida can suffer as a result of the tenant or possible non-payments. It is obligatory by law and is equivalent to another month of rent. The owner must deposit it in the body that its autonomous community indicates for this purpose. Although at the end of the contract will recover this money, will mean having to overtake it at the time of entering the house.

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Advantages of Renting a Property through a Professional

When a future tenant starts looking for the one that will be their new home or a landlord decides to take out the rental market their apartment, one of the first questions that arise is whether to do it at a particular level or to manage it through a specialized real estate professional. The latter option may present an initial cost, but in the long run, it offers multiple advantages for both the tenant and the owner, such as advice on signing the contract or professionalism behavior in the subsequent management that will avoid problems, something to keep in mind before the final election.

The crisis has led to the sale of a large number of homes, both by individuals and property dealers in Noida. There are more and more families who decide to bet on rent, more landlords to rent their apartment for income and also more professionals who specialize in helping both tenants find a home and the owners to rent it with security, increasing the professionalization of this type of sector. This greater professionalism brings a series of advantages, both for the proprietor and for the tenant, which are the following:

A) benefits for the landlord to resort to a professional to rent his flat

1. Careful selection of the household: Every day there is more fear among the owners that the tenant does not pay. Always make a careful selection of the tenant to identify “those who want and can pay.” With the help of your non-paying tenant file, rent insurance studies every potential tenant so that the landlord can only sign the contract with those who are solvent and reliable.

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