How has the role of the real estate agent changed in recent years? What kind of professional figure has become?
The word “professional” nowadays is very close and close to the word “entrepreneur,” even if they are two different concepts. “Doing business” means managing an organized economic activity to produce and exchange goods and services on the market. But a professional is concerned with doing business for every project he is following because he has to coordinate people, resources, and skills to achieve a specific goal.
If we see it this way, the real estate agents in Gurgaon nowadays can no longer do his buying and selling activities by mediating between the seller and the buyer, but he must do much more: he must become a real consultant.
We have discussed it many times in the previous articles; an agent obligation put the customer with whom he interfaces first, without considering it a pure source of income. The user is no longer a passive figure that readily relies on a person or a company, but instead, it is an extremely active figure, able to contribute with his conscious choices to the growth or otherwise of an activity.
When we decide to open our real estate agency, we have to put ourselves on the market with the aim of actively involving our end customer, trying not to cheat or even provide wrong information to those who are looking for a new home or a new apartment, or who are looking to rent a property.
The Internet has revolutionized the way of approaching the purchase of the customer, and the absurd thing is that only 10% of real estate agents use the potential of the web well.
The trust today is gained by working together with the end customer, involving employees of my activities and contributing their expertise to the constant care of existing customers.
The passion, the training, the expertise and the ‘ enthusiasm must go together best to be a perfect real estate agent. It is not enough to have a paper certificate to be considered credible, because televisions, newspapers, magazines, and web confirm us every day that what is written can be false, and only what we know can be truthful.
So to the question “how has the real estate agents in India changed over the last few years?” We can easily answer that today the agent needs to work on himself and on his own interpersonal skills , trying to put the customer first and second place his skills.
Being in a prominent position in your industry is one of the most significant competitive advantages that can exist. We have to understand how to do it, but we have already talked about this in some previous articles, related to the world of online marketing, first and foremost.
Secondly, networking and collaborating with other professionals in the sector is the second essential element in obtaining a considerable advantage regarding development and professional growth.