The luxury real estate is a real market that has little to do with the traditional real estate market. Often mythologized and full of clichés luxury, even in real estate, does not know the crises of conventional markets.
What approach should the real estate agent take that decides to take this opportunity?
It’s a question of values
Logical or affective constancy in thought and actions, in other words, COHERENCE. Yes, coherence is the first value that is required of the real estate agent working in the luxury sector: consistency in communication, the positioning of the brand, and presentation of the property.
Correspondence to the truth, not falsified, or AUTHENTICITY. You are a luxury professional, not someone who would like to be one. In the relationship with the customer, therefore, you will take care of every single detail that expresses quality at the highest levels and detailed knowledge of the situation. The luxury customer realizes if you are up to the task or if you are playing a role that is not yours.
Put yourself in an immediate state of mind or the situation of another person. The client wants the consulted real estate agent in Delhi to understand his luxurious and uncommon lifestyle by showing a sincere interest in helping him realize his dream, very often linked to the concept of reward for the hard work done and the critical goal achieved.
The consideration of others conventionally felt as a right measure of morality. We are talking about REPUTATION. Rest assured that when a “high level” customer decides to rely on you it will be because, just like in the business that follows, he will have subjected you to “due diligence.” If you are a respected professional in the community or some professional organization or club, you will have excellent opportunities to work in luxury real estate.
Full ability to orientate in a particular field. COMPETENCE comes into play. Whatever the purpose of your professional commitment (the purchase, sale and even the lease), know that the luxury customer is looking for someone to make the path of selection and closing the business, in other words, the experience, less stressful as possible. You will need to be efficient, informed and foresighted, a professional who knows how to handle the unexpected without panicking, bringing solutions to problems that may arise.
In the high-end real estate services market, people respond to value, not price. If the goal is worth it, the customer will be willing to pay for it.
Relations, savoir-faire and collaboration!
To position itself in the luxury market, cultivating the right relationships with real estate agents in Gurgaon is crucial to creating a profitable ecosystem. People need to know that you are mediating luxury properties. It’s not enough to shout it on social media; you have to develop your influence off the web. The watchwords are: get out and meet!
If you decide to interact with a certain group of people, you must attend the same environments. Your marketing, for example, could include sponsoring an art show, or a cocktail in a literary club.
A second aspect concerns the attention you give to people. Stay in touch with them all year through a personalized greeting on the occasion of your birthday, a sincere compliment for a career advancement or another professional success, a surprise communication where you learn how things are progressing.