Above all, it is a great need for autonomy and adventure that motivates startup-ers. “Meeting challenges,” “changing the rules,” “being independent” and “creating my job” are the first four motivations of their choice. Motives that express the vision they have today of the classic business: a place of constraint where it is difficult to express oneself.
As for the choice of the market, it is above all its potential for growth that drives entrepreneurs to get started, followed by the desire to meet the needs of consumers not supported.
Who are the startup-ers?
The startup creator is a young man, graduated from a business school. In fact, only 19% of them are women, and 66% are between 25 and 34 years old. The majority of founders met in school or were friends before, and only 17% of them work alone. Finally, unlike the myth, the startup-er is not necessarily geek when we see the distribution of skills, where technical development is only third behind business and finance, and marketing.
What are they doing?
Of the B2C mainly, which concerns 42.6% of the projects, which is explained by the attraction of success models. However many founders are reviewing their business model and decide to move towards B2B, more profitable and better adapted to the market structure in France and Europe: need less volume than B2C startups to earn money, less volatile customers, and higher average baskets. Also, B2B models rely more on technology than on marketing development, which is often more random.
Finally, the target markets are varied and varied: leisure, design, consumer goods, media, education, food, etc. No sector or almost is ignored by young entrepreneurs, ready to embark on all industries.
What are their needs?
If 29% of startups require technical expertise, 32.6% of them seek financial expertise. This need for expertise is explained by the fact that the majority of entrepreneurs are entering a market whose opportunities they have seen but which they are not specialists in.
Nor should we forget the basic needs of the network and IT office space in Noida, the first need mentioned by 61% of entrepreneurs. It is, therefore, a truly global support needed by young start-up creators, based on two complementary pillars: the infrastructure and the network on the one hand, and strategic advice (technical and commercial) on the other.
According to experts, before attempting research, one has to answer these questions.
1) Costs- It starts with internet, electricity, water, waste disposal and cleaning service, alarm. It ends with insurance, furniture and maintenance charges. Do you need to face them in a first launch phase?
2) The duration of a lease agreement varies from three to six months to five years.
If you are not sure to sign, you must first answer this question: does it need to grow a business or is it just a matter of ego?
A fully furnished office space in Delhi, compared to coworking, can certainly increase customer comfort. But, if this priority is not so vital, the choice can also be based on a shared environment, certainly less expensive.