3 Trends in Real Estate Marketing That Need to Change

Do you want to be perceived differently by others? Start by being responsible for your communication!

1: “A” as a text ad

There is no doubt that the real estate agent needs to become more creative when it comes to creating a property sale ad. The tendency is to copy/paste the announcement of a similar property, dictate on the fly (perhaps by telephone) an approximate text or delegate the work to the secretary without having the slightest idea of ​​the actual situation.

Poor time management can lead to a superficial evaluation of aspects that will make you perceive negatively by your customers.

This is how terms like “spacious” or “bright” crowd the texts of thousands of ads all the same, without any personality. And what about the embarrassing “real deal” or “hurry up, last available unit” in a sales announcement on the market for months? Can we still talk about credibility?

2: Select important information, only that!

If the printed paper and the related publishing costs have transformed the pre-web-era real estate agents in Gurgaon into a summary black belt, with texts of 12-15 words, worthy of a first-generation tweet (before the advent of 280 characters), digital has widened the boundaries to thousands of characters.

After so much textual austerity, here come dense paragraphs, walls of text, which challenge the average attention span of 8 seconds of the people. If you want to improve the effectiveness of your ads, here are 3 tips for applying immediately:

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Use a bulleted list to highlight the strengths of the property. Recreate situations of common life that help the person to imagine themselves there and arrange them in order, on a couple of lines of text each, in an odd list (3-5-7). This helps the buyer to “compartmentalize” the information and to understand if they are in line with his research;

Don’t hide the less attractive features. If the building overlooks a noisy street, you could still get lots of contacts, but the risk of wasting time on unnecessary visits is very high. Of course, the critical aspects should not be highlighted, but presented in a neutral way, to ensure that the customer perceives information transparency;

If you’re aiming for millennial customers, pay attention to the language. The new generations adopt a slang made of terms that for the “older” are unusual. Precisely for this reason, writing to appear forcedly similar, is likely to make you scam. The new generations seek authenticity, don’t deny your professionalism to look cool!

3: Not only text but also images!

There are many virtuous cases, where the real estate agents in India focuses on images to communicate well with future customers. It is also true, however, that websites and ad portals are still full of disqualifying images. Untidy rooms, the reflection of the agent taking the photo in the mirror, grainy and crooked photos, and backlit shots won’t help you make a good first impression.

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If the ad text is important, the photo is even more so. Whatever property you are dealing with, it certainly has a value of tens, hundreds of thousands of dollars: these deserve something more than a photo taken with your smartphone.

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